Project: tashagodwin.com
Role: Full Stack Web Developer
Duration: January 2025]
For this project, I developed a fully functional and professionally branded WordPress-based e-commerce website for Tasha Godwin focused on selling digital and physical products. The project required full-cycle implementation, from server setup to deployment, and ongoing maintenance, ensuring a fast, secure, and user-friendly shopping experience.
🧰 Technologies Used
CMS: WordPress
E-commerce Framework: WooCommerce
Frontend: HTML5, CSS3, JavaScript, Bootstrap
Backend: PHP, MySQL
Other Tools: Ajax, RESTful APIs, WordPress Customizer, Elementor, Yoast SEO, SMTP, Stripe/PayPal Integration
💼 Key Responsibilities & Achievements
✅ E-Commerce Site Setup & Customization
Set up and configured WooCommerce with multiple product types (digital downloads, physical goods).
Customized product pages, shop layout, and checkout flow to enhance user experience and align with the brand.
Integrated Stripe and PayPal for secure payment processing with custom success pages and email confirmations.
Implemented discount coupons, shipping rules, tax settings, and cart behavior according to client business logic.
✅ Theme Development & UI Design
Built a fully responsive custom WordPress child theme using Bootstrap, HTML/CSS, and JavaScript for interactive front-end behavior.
Used Elementor and advanced custom fields (ACF) to allow for flexible content editing by non-technical users.
Ensured consistent brand styling across pages, including homepage, shop, product detail pages, blog, and about sections.
✅ Backend & Plugin Customization
Modified and extended WordPress and WooCommerce functions using custom PHP snippets and hooks.
Developed custom post types and taxonomies to manage non-product content such as testimonials, blog posts, and FAQs.
Integrated Ajax for features like “Add to Cart” without page reload and live product search.
✅ Performance Optimization & SEO
Installed and configured caching plugins, lazy loading, and image optimization tools to enhance site speed and Core Web Vitals.
Implemented on-page SEO strategies using Yoast SEO, structured data, and custom metadata fields.
Optimized database queries and cleaned unused plugins/themes for minimal overhead.
✅ Security & System Administration
Hardened WordPress security with firewall configuration, login protection, and regular plugin/theme audits.
Configured daily backups, SSL encryption (HTTPS), and secure file permissions.
Handled domain setup, DNS configuration, and deployment to a Linux-based hosting environment.
✅ Client Empowerment & Handoff
Created documentation and training materials to help the client manage inventory, process orders, and update content.
Set up email SMTP integration to ensure reliable delivery of order confirmations and contact forms.
✨ Key Features at a Glance
Fully functional WooCommerce store with checkout, cart, and account management
Mobile-optimized shopping experience
Integrated secure payments (Stripe, PayPal)
Product categories, filters, and search
Admin panel for managing orders, stock, coupons, and content
Newsletter signup and marketing-ready infrastructure
SEO and performance-optimized
🚧 Challenges Solved
Overcame plugin compatibility issues to enable seamless cart behaviour across devices.
Ensured digital product delivery security and download protection using WooCommerce extensions.
Balanced flexibility and simplicity to give the client full control without overwhelming complexity.
📈 Outcome & Impact
Delivered a modern, conversion-optimized e-commerce platform that supports the client’s brand and business goals.
Reduced third-party dependency by customizing built-in WordPress/WooCommerce features.
Empowered the client with a fully manageable, scalable online store with high uptime, speed, and reliability.
Rating: 5/5
Uploaded at: July 19, 2025, 5:31 am
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